The program
Business Bootcamp
A six-month, self-guided program that teaches you how to start, develop, finance and manage your business, with one-on-one coaching from start to finish.
Choose your enrollment
Same program, same coaching. Pick the option that matches how you're joining.
SEAP discounted rate
For students approved for Washington's Self-Employment Assistance Program through ESD.
- All six chapters
- Six months of one-on-one coaching
- Keep collecting unemployment benefits once ESD approves you
Standard tuition
Open to anyone. This is also the tuition rate for WIOA / Career Bridge funding.
- All six chapters
- Six months of one-on-one coaching
- Start any time
Joining through SEAP? Here's the order:
- Send us your completed ESD SEAP application. Step-by-step instructions
- Wait for ESD's approval, usually 1–3 weeks.
- Come back here and click Enroll at SEAP rate — $495.
Refunds: partial refunds are available case by case until you've received the second chapter. Questions? Contact us.
Syllabus
Six chapters, six months
A new chapter arrives each month. Work through the lessons and homework at your own pace, and bring your questions to your coach along the way. By the end, you'll have written your business plan.
What it takes to run a business
- Introduction to the world of small business ownership
- What's your secret sauce?
- Brainstorming business ideas
- Writing a great elevator pitch
- Types of businesses
Business plan overview
- Build your mission, vision and values
- Define your product or service
- Choosing a name
The nitty gritty
- Business structures
- Regulations around starting a business
- Setting up a legal entity
- Hiring basics
- Business insurance
Marketing & market analysis
- Learn about your industry
- Who is your customer?
- Competitor analysis
- Setting pricing
- Building a marketing strategy
Accounting & taxes
- Bookkeeping basics
- Finding the right resources
- Building a budget
- Balancing your books
- Planning for taxes
Scaling your business
- Starting with the MVP (minimum viable product)
- Learning when the time is right
- How to scale effectively
- Financing growth
Included
One-on-one coaching, all six months
You won't be figuring it out alone. As you work through each chapter, your coach is available by email and phone to talk through your specific business questions and help you put what you're learning into practice.
No additional cost while you're enrolled.
Your coach: Becca
I'm a sailor, a mama, and a serial entrepreneur who has started 5 businesses and sold 2 of them. My background spans operations, formation services, finance, business planning, and marketing, and what I love most is helping others become their own boss.
More about me →What graduates are saying
“I took the Business Bootcamp class, and it was the single-most valuable thing I did for my business … by the end, I had written my business plan without even realizing it.”
“Through the program, I developed a clear pricing model, defined my minimum viable product, and built a realistic financial plan.”
“The formation, financial, and compliance sections in particular lined up well with what I was working through in real time.”
“Your program is the one that I will refer any future clients for the SEAP Entrepreneurial program.”